I was invited to an Adidas Skateboarding event featuring A$AP Ferg and I reached out for a possible interview opportunity with the Traplord himself. I was one of the only 2 people granted interview access with Ferg. I both conducted the interview and photographed Ferg backstage. This was a good example of how photography on location turns into a problem solving situation with high stakes. The lighting was terrible and I only had a couple of minutes to shoot with Ferg. We shot in a white hallway with crappy lighting but we both made the best of it and ended up with a solid story. Read an excerpt from my interview with Ferg below.
Talking Fashion with the Traplord A$AP Ferg
“I’m not really hyped on any street brands, to tell you the truth. I’m just looking for the next best thing to come. A lot of my homies mess with Palace. They also like Pigalle from Paris… it’s not too many, man. It’s tough. It’s tough and it’s hard out here in these streets. But it’s good that it’s tough, because not everybody is getting away with making a T-shirt and blowing up. It was like that at one point, where it was like the Magic Convention — they had a bunch of these T-shirt brands, and it was like, “who the hell are you?” I guess it was good for them, but it kind of fucked the culture up. It fucked up the urban clothing business for sure, like the Sean Jean brands that we grew up wearing, ’cause all of these kids started knocking their clothes off, started making Versace and Gucci prints into streetwear shit. And I was sayin’ ‘man, this shit is weak.’ I think it’s easy to shine [today] because at the end of the day, kids know what the official shit is. You can’t trick kids no more. Kids is more into fashion [now], and if shit is watered down, they gonna know. So don’t try to fool us.”
