I was approached to shoot an editorial featuring Atlanta hip-hop producer Southside for a sponsored post on the PUMA IGNITE evoKNIT sneaker. We had a stylist on site who laced up Southside in three different outfits, along with the newest color way of the eveKNIT. We ran around downtown Los Angeles, shooting Southside in front of some iconic DTLA architecture. I was surprised by how good of a model he was; he said he doesn’t really do photoshoots like this one. Check out the imagery, along with a few outtakes, below!