Inside the UNDEFEATED x NikeLab Pop-Up

Event, Fashion, Photography, Product,

Take a Look Inside the UNDEFEATED x NikeLab Pop-Up in Los Angeles

I was asked by HYPEBEAST to shoot Undefeated’s pop up store, which was created for theĀ Undefeated x NikeLab Dunk Lux shoes, along with new collaborative apparel and pins. It wasn’t the easiest shoot; the space was narrow and very dimly lit, lit mostly by neon red lights. I’m glad I did it as I’ve wanted to improve on shooting dark indoor spaces and this was good practice. I worked with the guys at Undefeated to make sure I captured everything they wanted to showcase and they let me test out their 360 VR video they did for the release with the oculus technology; it was pretty crazy! I photographed, edited and sent through imagery in the same night as I was the first person to photograph the space and wanted to give HYPEBEAST the opportunity to be the first to showcase the pop-up store. Check out the imagery below!