Behind The Scenes of HYPETRAK’s Story w/ Quincy Jones x Kendrick Lamar

Music, Photography,

Behind The Scenes of Quincy Jones x Kendrick Lamar HYPETRAK Cover Shoot

I was having lunch with Petar Kujundzic, the managing editor of HYPETRAK, and he mentioned the theme for the second issue of HYPETRAK Magazine – generations. The name Quincy Jones came up and obviously there is no one better suited to cover an issue of a music magazine about generations. I knew both HYPETRAK and Quincy Jones Productions’ camps so I played middleman, and the discussions that ensued culminated with the cover story of the magazine being Quincy Jones meeting Kendrick Lamar for the first time. I was so lucky to be there for this epic encounter; it was truly a surreal moment that I was able to capture in photographs. It’s going to be hard to top witnessing that! It was also very nice to receive a special thanks in the video recap that you can watch below.